Video marketing has quickly gone from an up-and-coming luxury to an absolute business necessity just in the past couple of years.
At Diemer Marketing Group, we understand that it’s daunting to put together a video strategy that amplifies your marketing efforts.
Proper videos require a great deal of planning, preparation, equipment, and direction to put together, and THAT’S just on the technical side of things.
Then comes the challenge of creating something that actually magnifies your customer conversion and retention rates.
Before even considering price, you might be wondering if all that trouble is worth it.
A viewer’s purchase intent increases by nearly 97% after having watched a promotional video, and brand recognition improves by a staggering 139%—meaning that brands are recognized by their video promos and logos, just as much as they are by their products.
At this point, the question is, can you find a team that will eliminate the logistical difficulties of putting together and effective, high quality video that won’t break your budget?
At Diemer Marketing Group, we value the importance of a company’s promo video, and put every effort into delivering inspiring and eye-catching material for our clients. Our media team is comprised of young but experienced creatives, who combine fresh ideas and cutting-edge techniques with years of media knowledge. With our team, your company promo is a guaranteed success.
If you would like to know more, contact us for a FREE 15 Minute consultation session. We’ll discuss your current video marketing needs and we’ll be able to get an idea if we are the right Company to help amplify the ROI of your marketing efforts.
Did you know that we can process visual information 60,000x faster than text? Furthermore, 90% of information that enters the brain is practically non-verbal. Our basic biology inclines us to seek out visual content, as opposed to large blocks of text. This innate trend translates into marketing results as well. If you simply include the word “video” in in the subject line of an email, it’s been shown toincrease open rates by 13%. Furthermore, web visitors are 5x more likely to click on a post if it includes a video.
The Internet is increasingly saturated with masses of text and images. A unique and catchy video can cut through the deluge and bring your product or service to the attention of more viewers.
The Harvard Business Review conducted a study of emotionally satisfied consumers and discovered that, although the fully connected consumers constituted just 22% of the sample, they accounted for 37% of revenue.
There is clearly value in forming a deep and personal relationship with consumers. Look at Dove’s widely popular “Campaign for Real Beauty” videos. Despite its simplistic staging, the videos’ theme of self-confidence echoed with women across the globe, creating cultural waves. Even years later, many remember the initial videos and their message.
Once, fancy visual effects and soaring camera shots were the exclusive domain of huge movie studios with big bucks. Now, drones allow video production agencies to capture breathtaking skyline shots or unique overhead views with little investment. Meanwhile, technology like the DJI Osmo simulates the stability of a dolly system, encapsulated in a handheld device.
These technological advances mean that the capabilities of video production agencies have grown, and a dazzling video could be within your budget restrictions. Shop around the video production market to discover which company offers the best features for the lowest price.
Maybe you already have the eyeballs, but need more of those viewers to make the final plunge. Well, good news – online video marketing increases conversion rates too, turning your audience into revenue. Visitors to a site are more likely to stay for an average of two minutes longer if it includes a video. Furthermore, those visitors are then 64% more likely to purchase a product. Online video draws customers in and can provide an exceedingly persuasive argument for your product.
These statistics show that the future of the Internet lies in video, no matter what business you are – so you better be prepared.
So, when are you going to create your newest online video?